Honest CXL growth marketing minidegree review. Part 8/12
Hello there. If you land on this article looking for opinions about CXL, there is something you should know before. First of all, welcome. I was in the same situation as you are, and I know how hard it is to find genuine reviews in this magic world. I will be 100% honest with you.
Please read the following disclaimer to better understand the reason behind my review on CXL.
Just to be 100% honest with you, I am going to use some GIFs from The Office show just to make the reading less boring. 101% honestly, it is more for me than for you. Not very passionate about writing and GIFs help me not giving up.
This article reviews just the CXL growth marketing minidegree (not all the CXL courses). The review is written by an actual user, me (Diego). BUT… it is not entirely bias-free. My experience with CXL is due to them granting me a scholarship (yes 100% courses). We know that in this capitalistic world nothing is for free and there is always a bilateral exchanging. Santa Claus does not exist, and it is not a drama only for children. Instead of money, the CXL scholarship program asks you to write 12 posts sharing your learning outputs and impressions with the mini degree. So yes, this review is biased but just for the fact that I am grateful to CXL. As a broken AF graduate (like me) trying to start a marketing career, it is very stressful to gain useful knowledge for free. Giving back to the community by delivering free education to people unable to afford expensive courses is per se a great reason to buy CXL products.
You can find more about the CXL growth markeing minidegree here:
And more about the CXL sholarship here:
A little bit of contextualization. CXL growth marketing minidegree is a 111h long course (111h 42min to be fair) composed of 9 modules. In this article, I am going to review the fifth module: Channel-specific growth skills. This module is the longest within the minidegree so I am going to cover it in multiples articles. Just to give you an idea: this model includes thirteen potential channels you can leverage to grow your business includining PPC, SEO, influncer and email. For the complete review of the Channel-specific growth skills modul or other modeuls have a look at the link at the bottom.
I would like to take a more unusual approach to reviewing by talking about people instead of contents. Growth marking video courses are approximately the same all over the industry. What really matters is how growth marketing has been taught, depending on teachers, not contents. So, today I am going to talk about two peoples which experties lies around the probabily two most unused channels for growth.
Val Geisler talking about Retention
Like all the best things in life, Val’approch is very focused on one simple aspect: ensuring the value we give to our customers is correctly and constantly delivered even after they paid us. This simple concept is what retention is based upon. After we have properly acquired a customer the only objective is to make sure he/she is gaining value from the relationship with us. But funny enough this is not done by many companies. While in the business world is well-accepted the rules of retaining customers is seven times cheaper than acquiring new ones, most companies fail in doing so and actually compromising this rule by generating higher costs and fewer revenues.
Ensuring value to our customers is not an easy job. In fact, Val starts this course with the premise that delivering values is strictly dependent on ìour understanding of the customers and their changes. Once she showcased the benefits of deploying retention strategies, the course begins with how to activate user-centric research to understand how the values in created from the customers. This research is done by Job To Be Done interviews whose focus is to get the customers’ needs and the emotional and social aspects that influence the customers’ decision-making process. Val will in-depth explains when, how, and what to ask in those interviews. Then Val will walk you through the different phases of relations from short to long-term and which goals and strategies you should apply to efficiently nurture the relationships with different maturity. After acquiring that, Val will explain the power of segmentation of your customers based on identified costumes based on their recency, frequency, and monetary scores and how those different segments should be treated to optimize your overall relating rate, and so to generate more revenues.
AJ Wilcox talking about LinkedIn Advertising
Aj is a very honest teacher and I really like his way of no excessively acclaiming his instrument (LinkedIn) as the best channel in marketing.
He is pretty straightforward in explaining to you when you have the prerequisites to use Linkedin as an effective growing channel. And even though you fill this premises he is no shy to underlying the limitation of LinkedIn by suggesting to you what to use and what no or how you should use other channels or instruments to enhance your campaigns in Linkedin.
Al’s method is very practical and you will find step-by-step and over the should guidelines to set, implement and optimize your Linkedin advertising. I was totally new to this channel and now I can say that I have fully understood it and I am confident of using it in the next future.
And that is pretty much my comments on the forth module of CXL growth marketing minidegree. If you want to know more, please read the previous reviews of the CXL growth marketing minidegree:
Or simply go check the CXL Institute, they offer a 7-day free trial so you can have a first-hand experience of the validity of their courses and teachers: